As an author, does your brand shout out who you are and what you stand for? If not, this book may help you to clarify your brand.
I presumed this was a self-improvement book from its title, Do the KIND Thing, Think Boundlessly, Work Purposefully, Live Passionately. However, it’s actually about the KIND corporation’s history and mission. The author takes a straightforward approach to living a rewarding life and learning how to run a rewarding business you can be passionate about. It has a clear and timely message for everyone.
As an author, my biggest takeaway was Chapter 4, “Truth and Discipline: Staying True to the Brand and to Yourself.” Daniel Lubetzky and his team took such a serious yet practical approach to their branding, and spent many days and nights discussing what message they wanted the company brand to convey to the public.
As authors, we can ask ourselves, what is the message we want readers to know about us? The KIND company has a laser-like focus on the brand, and no product is passed on to the public unless it strongly supports that brand. The author tells some humorous stories of mistakes made and how they recovered. He tells the reader that a consumer product should never disappoint.
Never disappoint the customer.
Authors know that. Surely, we pore over our words, make our writing perfect, send it out to beta readers and editors, all in the effort to make our books worthy of the money and time our readers will spend to enjoy them. This is all of utmost importance.
Do you have a strong brand? A focused brand? A brand so clear, so definitive, that anyone picking up your books knows exactly what to expect? This is one of the valuable business lessons in this book, whether you’re an entrepreneur or authorpreneur.
The passion Daniel Lubetzky has for his product and for his mission in life is his driving force. The message in this book is to be kind to yourself, kind to others, and to stay focused on your passion. Do the KIND Thing can help guide you to sharing your passion with the world.
Disclaimer: This review is based on the ARC I received from the publisher through NetGalley.